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Case Study



Coolway

How a CoolSculpting expert increased conversions and visibility among its target audiences.

Overview

CoolWay CoolSculpting had a painless, non-invasive, and FDA-approved way to freeze away fat and reshape the body. What they needed was to overcome misperceptions about the procedure among their target audience and boost brand awareness in order to drive conversions. By creating a unique messaging strategy and multi-channel approach, CODESM was able to boost visibility and distinguish CoolWay as the place to pursue fat reduction in the area.

The Challenge

CODESM’s challenge was to present CoolWay’s CoolSculpting approach as a desirable and safe way to reshape the body. CODESM also needed to distinguish CoolWay from other CoolSculpting providers in the area. As a result, it was important to address consumer concerns about the procedure, as well as educate audiences about the nature of CoolWay’s approach to CoolSculpting.

The Approach

CODESM’s solution was to create a messaging strategy and then implement it across multiple platforms. The messaging strategy focused on CoolWay’s unique selling points (USPs) and fleshed out a brand identity that targeted consumers’ concerns about CoolSculpting and fat reduction. Once the messaging strategy was in place, CODESM developed a conversion-driven website to serve as a platform for generating and nurturing leads. They also created social media templates to maintain consistency and developed an active social media presence and targeted social media ads. These posts and ads focused on special promotions, educational topics, CoolSculpting results, and CoolSculpting misconceptions. In addition, CODESM developed print materials for distribution to target audiences.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

Create visually compelling and professional designs that effectively communicate your brand's message across digital and print media, ensuring a cohesive and impactful visual identity.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Content Creation

Craft compelling, branded content that moves consumers through the sales funnel, turning leads into paying customers.

Creatives

CoolWay expanded their online presence with compelling graphics, copy, and website.

  • All
  • Social Media
  • Website
  • Print
  • Photography

Conclusion

Since beginning work with CoolWay, CODESM has helped them to expand their brand awareness, improve knowledge of CoolSculpting, and drive leads and appointments for the procedure.

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