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Choose Your Fighter: On-Demand Production vs Managed MaaS

Choose Your Fighter: On-Demand Production vs Managed MaaS

Your marketing team is busy. Maybe too busy.

Deadlines are piling up. Campaigns are queuing. Growth goals are accelerating, and your headcount isn’t. Whether you need fast-turnaround creative or full-scale marketing execution, Marketing-as-a-Service (MaaS) helps you get more done, without hiring more people.

At CODESM, we offer two ways to plug in:

Both models deliver results, but they work in different ways, and choosing the right one depends on where you’re headed and how fast you need to get there.

Ready to size them up? Here’s how each model fights for your marketing goals.

The Fight Card: Know Your Contenders

On-Demand MaaS Managed MaaS
Nickname “The Specialist” “The Powerhouse”
Best At Quick-hit execution, creative bursts, skill-specific tasks, project overflow Full-scale strategy, multi-channel orchestration, results-driven growth
Speed Immediate, task-based Strategic onboarding, scalable marketing rhythm
Team Integration Light-touch Deep partnership
Commitment Low Higher (but aligned to ROI)
Structure Project-based Outcome-based

Round-by-Round Breakdown

Round 1: Speed

  • On-Demand: Enters fast, hits hard. Ideal when you’ve got a project overflow and a deadline breathing down your neck.
  • Managed: Needs a brief warm-up, but once it’s moving, it delivers consistent, compounding power across campaigns.

Round 2: Team Involvement

  • On-Demand: Quick jabs. You assign. They execute. Minimal back-and-forth.
  • Managed: Full grappling. This is an ongoing tag-team effort with shared strategy, regular sprints, and constant adjustments.

Round 3: Scope

  • On-Demand: Targeted – think ad designs, landing pages, blog posts, or PPC campaigns.
  • Managed: Broad coverage – everything from messaging strategy to paid media, SEO, email, reporting, and beyond.

In Your Corner: What You Get with Each Model

On-Demand MaaS

This is your corner team when you need backup. Fast.

Designed for agility, On-Demand MaaS gives your team instant access to CODESM’s expert creatives, strategists, and developers, without long-term contracts or onboarding lag.

  • Instant access to the CODESM Platform for task requests and project tracking
  • Handpicked specialists ready to jump in (design, development, copy, media, etc.)
  • Flexible packages or per-project pricing
  • You call the shots. We throw the punches.

Managed MaaS

This is your full fight camp. Corner, coach, and conditioning crew included.

Managed MaaS is a fully integrated, plug-and-play marketing department. We build your growth engine, manage execution, and report on results, all within a scalable framework tailored to your goals.

  • Fully embedded marketing team across all disciplines
  • Dedicated CODESM strategist as your trainer and ringside coach
  • Access to the CODESM Platform with performance dashboards
  • Monthly goal-driven sprints, tracked and reported
  • Creative, paid, SEO, CRO, automation, all working together toward measurable wins.

Use Cases: When to Use Each Model

Your Situation The Winner
You need social ads delivered this week On-Demand
You’re launching a new service line across markets Managed
Your internal team has the strategy, just needs backup On-Demand
You need someone to plan, execute, and report on all channels Managed
You want no-strings, quick delivery On-Demand
You want sustainable, scalable growth Managed
You want to combat project overflow On-Demand

 

Choose the right player for your fight

Both options bring value; it’s just about choosing the right fit for the challenge at hand. Need speed, flexibility, and specialist execution? Tap into On-Demand. Need leadership, consistency, and results at scale? Go with Managed.

Either way, you get:

  • Access to CODESM’s high-performance talent
  • Full use of the CODESM Platform
  • Clear deliverables, clean processes, and serious results

Step into the ring with the right team behind you.

Whether you need fast-turnaround execution or a full-scale marketing engine, CODESM has the right model to match your momentum. Let’s build something that delivers.

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